4 Simple Marketing Tricks for Startups

4 Simple Marketing Tricks for Startups As a relatively young business, it’s important to be seen by the right kind of people so that you have a chance of getting ahead as early as possible. While you may think about marketing as something that’s campaign-driven and rather costly, you need to consider all types of communication you have with your customers as marketing. Even how you treat the individual customer can become a form of marketing as they might share their positive experience with others who again may become potential customers. Here is a list of easy ways you can get the most out of your business’ marketing and make sure it’s getting the exposure it deserves. It doesn’t even have to cost you too much to get started right away and reap the benefits later. #1 Team up with social media influencers A marketing strategy should be exactly what it sounds like; a strategy to reach a wider market and keep your current customers happy. Start by logging into your company’s social media account and shift the focus from the number of likes your posts are receiving to who actually likes your posts. While a thousand likes may be able to expand the reach of your posts slightly, a share from the right person may boost it significantly and it will continue to snowball from there. It’s not as easy as simply getting in touch with social media influencers, though, as they already have more than enough people reaching out to them and trying to take advantage of their network. Start by engaging with their content instead; meet them in their own arena, send them a sample of your products, and make it worth their time. If you’re able to make them fall in love with your product, you might see the kind of marketing success you’ve been hoping for and the social media influencers may send even more visitors to your startup’s website. It’s the kind of stuff that you’ll be able to live off for years to come. #2 Invest in your website Just like social media is key to reaching a wider audience, your website is key to appearing as professional and authoritative as possible. Way too many small businesses neglect their website and forget to maintain it it’s not enough to give it a makeover and let it be for the next couple of years. Your business is, of course, trendy and up to date on everything current so you should make sure your website reflects this. Have a look at around the web to read up on the latest design trends, consider hiring someone who can implement creative web design and allow the site to give potential customers the right kind of impression of your business. You should think about it as your company’s storefront and there is simply no room for messy landing pages, outdated fonts or a complete lack of white space. Remember to make it as easy as possible to navigate on as well, by the way, and make it compatible with mobile devices to keep up with the latest technology. Having a proper website can do more for you than just communicating the brand of your business and help you to keep a professional appearance although this is also important. When someone spends no more than a couple of seconds on your page before they’re frustrated by its design or lack of information and leave, Google will rank your site a bit lower as it failed to give the visitors what they wanted. You know very well that SEO is vital today so don’t punish your business by neglecting its website. It should rank up there together with the other successful ones; invest a bit of time and effort into it and it will pay you back in spades. #3 Remember content marketing While we have mentioned the importance of SEO, content marketing is about more than just implementing the right kind of keywords so that Google can sort you out. At its core, your content marketing should focus on trying to help your customers and answer their various questions. You might want to hire someone professional to take care of this for you or you can attempt to do it on your own. Try to think about what your target audience may need help with. If you’re in the auto industry, it’s easy enough to identify a few issues they may experience from time to time; what they should remember before selling their vehicles, how to make sure it lasts as long as possible, what they must think about before purchasing a second-hand car, etc. Your expert advice will undoubtedly be helpful to them and they will pass your content on to their friends and family if they found it helpful. It’s boosting your ranking on the search engines while simultaneously helping to spread the word about your business. That’s the kind of stuff that helps it to take off a bit faster. #4 Work on strengthening your brand Last but certainly not least, you want to ensure that you’re offering products of the highest possible quality. The reputation of your brand depends on the quality of your products and you simply won’t be able to build the kind of business you have in mind unless you invest in it and understand that, regardless of how much you believe in it, your products are not necessarily perfect. Focus on receiving feedback from your customers, encourage them to tell you about their experience with your business, and make an honest attempt at fixing whatever they dislike about it. It’s not an easy task at all but it will benefit you tremendously, in the long run. When this is over with, you should show these customers that you have taken their feedback to heart and attempted to improve. Send them a sample of your new and improved product and wait for the next round of feedback to help your business grow and prosper. Too many business owners seem to think that, as long as they build it and spread the word, customers will line up. In reality, you will constantly need to improve your products as well as the relationship you have with your customers; keep these tips in mind, though, and you’ll be well on your way.

Dear Future Me (2015) - When I Grow Up

Dear Future Me (2015) - When I Grow Up New glasses (that Im planning to wear in public often, which Ive never really done before and Ive had glasses since 1987!) + new haircut + unstraightened hair (which I also havent done regularly since 87 or so!) = the 2015 me! This is the fifth time Ive written a Dear Future Me letter. You can read the others here and  here  and  here  and here  (and why I didnt write one in 2013  here), and the idea behind the Dear Future Me letter from the amazeballs woman I stole it from (hi Jess Lively!) right  here.  Like past years, I decided to keep some things privatebut this is about 95% of the letter below.   Dear Future Michelle, This has been your year. Everything has really “clicked”, and it’s because after 5 years of being a Woman of the World (aka full-time entrepreneur), of the things you’ve gone through, the lessons you’ve learned, as well as your successes you feel really, truly, ready to Play Big and step into the spotlight. This year, you didn’t shy away from the new, the uncomfortable, the risky. The fact that you remained open to change and reinvention that you welcomed it with an enthusiastic embrace made all the difference. You’ve had lots of highlights professionally this year: signing with an agent and selling your book proposal for a nice advance; rebranding and launching your new site (I know you want me to tell you whether you change the name of your business, but you’ll have to wait on that one!); (finally!) breaking the 6-figure barrier by almost $20K; selling out your new offer with Tiffany  and Erin; and being part of 6 different in-person events and workshops. You celebrated your 5th entrepreneuriversary this year, which was a huge milestone. It feels like it’s gone by in a snap, and you still pinch yourself that you get to do this work as your career. Keep that feeling of appreciation and gratefulness at the heart of your decisions. Actually, it all feels different this year. You’re no longer approaching these goals with the perspective of a workhorse, jumping from one to the other in lightning speed. Instead, you feel present. Joyful. Peaceful. Powerful. Your work isn’t a scramble to make your milestones, but instead a journey to enjoy. It’s a perspective that you’ve had to grow into, and you’re ready to do your work and live your life with intentions. The fact that you know you can make the money you need (and want!) in “just” 30 hours a week has made a big difference in your mindset. You can now trust yourself even more, having proven yourself over and over again. This is what Trust is about. And, of course, your baby girl is at the heart of this. Because of her, you want to be present. Healthy. Strong. Happy. You want her to see you loving the work you do, making your dreams come true, and working as a team with Luke. You also still love the novelty of getting to spend time together each morning, and feel special knowing you can head to the park with her at 11am on a Wednesday if you want. The fact that you get quality time with her each and every day is something you earned, and are so proud of. She makes you wanna stop and smell the roses, which you do every day by writing in your 5 Year Journal and filling your time capsule with proud moments and things to remember. You really made your health and good habits a priority this year, too. You finally stopped picking your fingers. You finished a half-marathon! You walked the entirety of the Avon Walk. You meditated most days, and did your yoga. You cut back on the sugar and desserts. You even cooked a few new dishes! You’re ordering in less and eating better, and it’s improved your energy level. It’s been hard to change these habits, but by keeping them in the forefront of your mind and making them a priority, it’s made a difference. You and Luke were the boss over your savings this year, too. By paying yourselves a salary, putting 20% of your net profits in your retirement accounts, and putting the rest in savings, you’ve replenished your emergency account to be equal to six months of expenses  and still be able to pay for the apartment renovation you wanted. By having a finance meeting weekly and a bigger one at the end of every month, you were super pro-active in feeling secure about your financial future. This was the year of Reinvention for you, Michelle stepping into the new roles you want to play, and getting used to a new way of seeing yourself. Your identity has shifted, and you’ve really stepped into being a Mom and a “serious” (yet still playful!) Woman of the World. In some ways, things have really changed…but in others, they’ve stayed the same. Keep shining a light on your own uniquity, and what you know makes you special, and be intentional in your Yes’, choices and decisions. That way, your Reinvention will still feel very much authentically you. Love, Current Michelle How can I help make your Dear Future Me letter become a reality this year? Join me live in NYC  on 1/27 (there are still discounted tix left!) to make your career compass and/or put in an application to work with me one-on-one!

How to Use a Sample Resume Summary to Enhance Your Resume

How to Use a Sample Resume Summary to Enhance Your ResumeA sample resume summary is used by job seekers to help you understand the essential parts of your resume. It is a format that helps you organize your resume by breaking down your key information into specific sections. While it may seem pretty straightforward, it is much more than that. If you want to use it to better organize your resume, here are some useful tips on how to make it work for you.First, write your sample resume summary on a white and clean sheet of paper. Doing so allows you to see what type of format is used by different people. Your summary format can be anything, from the important items to the less important items, so be open to be flexible. If you want to make a resume summary format that is simply more efficient, for example, the first few sections of your resume, organize them the same way.Second, make sure that your summary format matches your job skills. The first part of your resume is your biography. The next part of your resume is your resume summary. Just like a biography, it is a personal section of your resume. If you want your resume summary to be more effective, then make sure that your resume summary follows the same format as your bio.Third, don't forget to mention the specific skills you possess that make you ideal for the job. For example, if you are a writer, you must include your writing abilities and other relevant writing and proofreading skills. If you are a business person, then list those skills first in the resume summary section. You will be surprised at how well your resume summary will connect with prospective employers.Fourth, you must always leave space between your sample resume summary and your resume. If you're applying for a position with a national company, you may want to leave a bit more space between the two. It is not recommended that you utilize a two-spaced resume. You may want to use one space to highlight your accomplishments and expertise.Fif th, a sample resume summary is best used for a specific job opening. If you're applying for a job at a small company or an entry-level position, then leave more space between your summary and resume. However, if you're applying for a job in an executive position or executive management position, then you may want to leave more space between your summary and resume. It is recommended that you make sure that your resume summary will help you be competitive in the job search.If you are not able to make your resume summary better, don't despair. In the next few paragraphs, you will learn how to make your resume summary even better.

What You Should Do About Resume Writing Services for Veterans Starting in the Next Eight Minutes

What You Should Do About Resume Writing Services for Veterans Starting in the Next Eight Minutes Your Military Resume Writer will check with you throughout the resume preparation procedure to make sure your most relevant abilities and qualifications arrive at the forefront. Empire Resume cares about assisting you to secure work and ensuring your transition goes smoothly. In work, however, you are able to apply despite a high school diploma or its equivalent alone. Skills and accomplishments should be broken into specific regions of expertise. Most jobs don't ask for a particular education. Additionally, you may use Linkedin and company websites to learn more regarding the businesses and their employment opportunities. If you're just looking in the private sector, however, you could be passing up some fantastic opportunities. Rush services are readily available. There is a simple way out go on the internet and ask us for help, as we are among the greatest military resume writing services on the web. When writing your professional military resume, our purpose is to elevate your personal price and make certain you are very competitive. Use the highlighted language to craft your resume utilizing the template below, utilizing the work description section that will help you fill out the profile section. If you would like a job outside the military, you're have to use different language and even a different format to draw attention. In addition, their website is quite outdated and doesn't offer any sample resumes to look at. For instance, as soon as you score work interview you may go back to them for interview prep. If you find work that you might not feel just like you are qualified for, that is all in your head. Though there are lots of people out there still trying to find a new job. At times, you find it simple to become comfortable in your work and stick to what you only know. How to Get Started with Resume Writing Services for Veterans ? What's the big deal if you make yourself look as a fool with an interview. In work, what you're earning may be decent, your colleagues could possibly be cool, and the work could be fun, yet you might not be living your fantasy career. Opportunities Thanks to the internet there is currently a wonderful chance for job suggestions for stay at home young mums. When you return home there's a fear since you are not familiar with jobs which are an excellent fit or pay. Resume Writing Services for Veterans - the Conspiracy The possibilities of grabbing your very first job opportunity outside the service is a rather straightforward practice. In the current competitive job market, you must be in a position to talk on the employer's terms. Put Bread on the Table You do not need to necessarily enjoy the job and there's no compulsion to stay longer than required. Resume Writing Services for Veterans Help! You may also hunt for events in your regional paper and check with schools that m ay be hosting them. You can also give an overview of summer jobs, like mowing lawns or babysitting, at the close of the experience section. There are not any fees for veterans to take part in the career fairs. Many of them are going to conduct one on one interviews, and in some instances offers might also be extended at the occasion. Complete the basic info and experience, so you may browse jobs by function and location. Selecting a top resume service is among the main decisions that can be made in preparing for your career transition. All of the many options can lead to choice paralysis especially as it can be difficult to know whether a federal resume service is reputable and potent. The Resume Writing Services for Veterans Chronicles Freelancing is somewhat about the self initiated work, in which an individual or a team take projects from various business and submit after completion. Dead End Jobs Dead End JobsMost jobs are in reality dead end jobs, compare it using a tunnel, if you are able to locate the light at the close of the work tunnel, that's the start of a career.

How Long Is Too Long for My Resume

How Long Is Too Long for My ResumeYou know the mytha good resume should be no longer than one page. Why in the world should that be etched in stone?Maybe one page is bedrngnis the right length. You might have a lot of accomplishments to share. You might have a very long career history. And it might notlage be even remotely reasonable to expect you to sum yourself up in one page.Now, that said, how long is too long?Best Length for a ResumeHere is my best advice Say what you need to say, and then stop. Remember, too, that people like to process information in snippets, so instead of going on and on for paragraphs, deliver your information in bullet points, no more than three lines long.Keep your career summary to three or four lines.And finally, go back to your paragraphs again, and make sure that none of them are any more than three or four sentences.Remember, you can hardly ever deliver information in snippets that are too short, but you can go too long. Condense wherever you can, a nd look at your language. Think about the way you usually speak. Do you say At this point in time instead of Now? Do you say In the event that instead of If? Do you say In the fullness of time instead of When? At this point in time, you are in full comprehension of the essential meaning of the concept.Okay, I didnt say that. What I said, if you have been paying attention, is You know what I mean. Keep it short and simple, and never use more than one word when one will suffice.Condense, Condense, CondenseI cant say it often enough. Condense. Do not go on forever. Now, having said that, the two-page resume guideline is just thatit is a guideline, not a rule. But the less people have to read about you, the more they will learn about you. Say what you have to say, and then say no more.Building a Nice, Tight ResumeFiguring out the right length for your resume might not always be easy. Its no problem if you have a very brief employment history but if you have been in the workforce for a l ong time, it can be hard to decide what to include and what to omit.In my e-learning course, Whats Wrong With My Resume? 10 Questions to Ask Yourself and How You Can Fix It, I talk about how to create a resume that showcases your talents and achievements without going overboard. I will also tell you about nine other issues that you might be having with your resume, and how to correct them. Once you complete the course, you will have a resume that is just right for youone that will get you interviews, and possibly even the job of your dreams. To learn more, visit my website, http//www.greatresumesfast.com. I promise to help you on your path to success in your chosen career.

Corporate Perks 6 Benefits for a Happier, Healthier Workforce

Corporate Perks 6 Benefits for a Happier, Healthier Workforce Life happens during work hours. Work happens during life hours. Forward-thinking companies accept that fact and have started to design corporate benefits to minimize the time personal activities take at work, as well as promote employees having a healthy life and less stress outside of their job.From the small to the grandiose, companies can find great returns when they treat their employees well and offer corporate perks.What are corporate perks?Corporate perks are the benefits that companies offer their employees as incentives and because they care about their employees work-life balance and overall morale and satisfaction. While corporate perks can be monetary, theyre usually leid though they do have a monetary value.These perks are not required of companies, but they do help set companies apart from their competition.What are six examples of corporate perks?Here are six company perks that many corporations offer to th eir employees.1. Free College Admissions CounselingCollege experts are being hired by companies to help professionals and parents navigate the college admissions, financial aid, and educational savings processes. You have to do these activities during working hours, because colleges dont work after five oclock, said Elizabeth Venturini of College Career Results. Employees get help from an expert, and they can stay focused on their jobs. Bonus? Less teenage drama.One such company offering this perk program is LinkedIn. The companys outside specialists help families compile a targeted college list based on student preferences and academic record, provide one-on-one counseling customized to a familys needs, and each student can submit up to 15 college applications and essays for review.2.Paid SabbaticalNo longer just the purview of academics, a paid sabbatical is gaining popularity with other companies and organizations, including charity water. How does it work? After five consecutive years of full-time work, the group encourages its kollektiv to take between four and six weeks of paid leave. Introduced in 2016, its team members have chosen to use their sabbaticals to train to become a yoga teacher at a retreat in Bali, take their first international solo trip in Europe, and return to the community in Togo, West Africa, where they served in the Peace Corps.Lauren Letta, charitywaters chief operating officer explained, Knowing that it is much less common for people to stay at the same job for mora than a couple of years these days, we introduced the sabbatical policy as a way to celebrate peoples dedication to the organization and their commitment to our mission. We also recognize that we work in a fast-paced, sometimes high-pressure environment, and we wanted to make sure that people had time to step away from their day-to-day work, to take a break, and to explore other passions. As much as we hope that the sabbatical will increase our retention, that is not the primary goal. The primary goal is to reward our employees and show them that we appreciate their dedication. When people return from sabbatical, the only requirement is that they share what they did with their time with the rest of the organization. The purpose of this is to inspire others to take their sabbaticals and to learn from one another. Its not a one-time deal at charity water five years after your first sabbatical, you can go again.3. Healthcare ConciergeTrying to navigate the excessively complex U.S. health ordnungsprinzip is endlessly frustrating and a giant time suck for employees. Enter a healthcare concierge, a personalized service that helps employees do everything healthcare, including finding cost-effective providers, scheduling doctors appointments, battling for reimbursement, and correcting dreaded billing mistakes. One of Nebraska Furniture Marts employees summed it up this way I feel like Im a rich person who has assistants to help me.The Midwestern home furni shings retailer has been using Compass Professional Health Services since 2012 to help its employees become good consumers of healthcare, particularly in light of high deductible health plans said Tiffaney Kuper, benefits manager with Nebraska Furniture Mart. An M.R.I. in Omaha at a location very near to our business is $600. That same M.R.I. in West Omaha at a hospital is $4,500. To me, thats the biggest shock factor and reason why I love Compass, explained Kuper.Thats not the only reason, Kuper, a busy mom, finds it helpful to allow Compass to find providers and make appointments. Recently, my daughter was complaining of having trouble seeing the board at school. She had an eye exam nine months prior, so I had already exhausted my insurance options. Since I was paying out of pocket, Compass helped me locate a low-cost option to get an exam. My daughter did end up needing glasses. Im glad they were able to find me something affordable, so I could get it taken care of right away. As sistant indeed.4. Wellness RemakeWith healthcare costs on an endless march higher, companies started to question what they were getting in return for their wellness spending. Instead of scrapping programs altogether, fruchtwein companies have opted to start small, rethink, or redesign their offerings.For creative powerhouse, Deutsch, an advertising, design and digital agency that works with companies like Target and Volkswagen, it started with weekly meditation sessions, expanded to include yoga, a wellness loyalty program, clean happy hours (think cold-pressed juices, coconut water and booster shots), and even details like doTERRA oil diffusers and removing germy, smelling sponges in their kitchen.Val DiFebo, Deutschs CEO, explained the focus on scent. Science has shown that essential oils are a multi-tasker in the workplace they can have an impact on reducing workplace stress and creating alertness and combatting colds and sniffles, and act as an air freshener. Were also taking a page from Walt Disney World, one of the greatest marketers of all time, and their incorporation of scents throughout the park. Theres a feeling of positive energy, and employees and clients notice it. Its the details, people.5. Pawternity LeaveProgressive companies are expanding the definition of family to include our four-legged friends, including offering pawternity leave or time off to help your animals settle into their new life.Laura Peppino, head of talent acquisition at mParticle, told the Wall Street Journal, We offer maternity and paternity leave, and a pet is another member of the family. We dont discriminate just because they arent human. Pet parents rejoice6. A Perk that Elaine Benes Would LoveWhen the leadership team of Profiles, a Baltimore-based PR agency, started brainstorming new 2018 perk programs, two rose to the top work from home days and a paid day off in celebration of their birthday, said Amy Burke Friedman, the companys President.Our team works hard, so it i s important to the leadership team that the company culture provide opportunities to relax and have fun, noted Burke Friedman I know Im personally excited to have the day off to focus on myselfI can finally use the spa gift certificate I got on my last birthday No more forced office celebrations, and your day can be yoursa gesture that companies of all size can make for their teams.--Jennifer Bewley is the founder of Uncuffed, which provides detailed research into prospective employers. Jennifer has an unhealthy love of financial data and speaking her mind and she uses each to help candidates choose the company they work for wisely.

Vital Pieces of Military Resume Writers

Vital Pieces of Military Resume Writers At our essay assistance, essays are always delivered in a brief moment. Resume writing isnt simple, and there are numerous diverse opinions on the best way to do it. You can depend on the ideal essay help online. On the flip side, such kind of assistance exists in a number of forms. When it has to do with completing a CV, it is fairly hard to obtain a more complicated task than writing an army resume. Understand what you really require. Scannable resumes need specific page designs because computer scanners cant read certain products. In the current competitive job market, you have to be in a position to talk on the employers terms. Furthermore, you should limit your resume and allow it to be plain and brief, as fruchtwein hiring managers and recruiters only devote a few seconds, scanning CV for the required information rather than reading the entire text. Without regard to the style or format you choose to go for, dont neglect to s tick to each one of the basic resume writing best practices, like using a great deal of action verbs and focusing on what you can do to help the organization and not what the business can do for you. Our sample military resumes will allow you to realize what exactly recruiters are searching for in your resume. Your Military Resume Writer will talk to you throughout the resume preparation procedure to make sure your most relevant abilities and qualifications arrive at the forefront. Writing a simple resume is an obligation for each and every man who would like to get the wanted job. Empire Resume cares about assisting you to secure work and ensuring your transition goes smoothly. If your work search isnt confidential, you could also ask your supervisor or trusted colleagues, states Scudder. Military Resume Writers No Longer a Mystery The worst part is that such folks dont know where they need to find such aid, even if theyre from a military intelligence support. Military to c ivilian transitions are among the specialities theyve listed on their site. Just a few services like LinkedIn profiles are available as a standalone item. In the event you worry that you might fail, theres always professional military resume help, prepared to serve your wants and create an effective CV New Step by Step Roadmap for Military Resume Writers Thus, you will know all that is necessary. When writing your professional military resume, our aim is to elevate your personal price and make sure you are very competitive. Making a resume should be achieved rigorously in order that there arent any mistakes. Spelling and grammar check programs are great in various ways, and they appear to pick up lots of common mistakes. What Is So Fascinating About Military Resume Writers? For example, a military titel letter will contain lots of jargonism which wont be appropriate for a civil position. You also upload other documents that are needed by the announcement. If you see a se rvice we havent evaluated, dont hesitate to drop us a message and were going to look it over once possible. The resumes and cover letters were of the maximum standard, the type of CV you wouldnt be ashamed to utilize in your application to a top rated international business. You dont need to be worried about having a resume writer whos unaware of the role that youre applying for. Military is a rather specific field, and usual advices about how to craft an ideal resume may not get the job done here. When you would like to find the best resume help, you may simply follow our lead. You require assistance with making a resume.